A Client-Centered Guide for Financial Advisors

The 5C Framework: Communicating During a Transition

As a Financial Advisor, few decisions in your career feel as high-stakes as a transition or launching your own advisory business.

Clients don’t follow platforms,  they follow people.  What you say,  and how you say it,  can be the deciding factor in whether clients move forward with you or hesitate to stay.

The 5C Framework walks you through strategies to help you speak with confidence and empathy during a transition, so you can protect relationships, minimize disruption, and keep momentum moving forward.

 

 

RFG Advisory Helps Advisors Grow

$6.5B

Total AUM
As of 6/30/25

13%

Average Advisor Growth YoY
*Represents net contributions - distributions excluding market appreciation for Advisors from 1/1/24 - 12/31/24. 

85

Net Promoter Score from Advisors
 As of 3/1/24
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Advisor Case Study

How RFG Helped Chris Wedell Embrace Her Passions and Grow Her Business

Chris Wedell was a successful Independent Advisor with more than a decade of experience – but she had rarely thought about growth and often felt her business was “coasting.”

Explore how RFG Advisory gave Chris a “newfound energy” for her career – and helped rapidly grow her business by leaning into both personal and professional passions. 

Communicate With Confidence During a Transition

Learn the 5Cs to turn uncertainty into trust and keep clients moving forward with you.

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